雅思作文話題丨關于廣告

2023-09-12 11:50:46 來源：中國教育在線

雅思作文話題丨關于廣告，相信這個問題是許多正在準備留學的同學關心的一個問題，那么下面小編就來和大家說一說，感興趣的您趕緊往下了解吧。

雅思作文話題丨關于廣告

　　在現(xiàn)代社會，廣告無處不在、無孔不人，我們的生活已經(jīng)被廣告包圍了。喜歡也罷，厭惡也好，在相當長的時間內(nèi)，我們只能與它們共處。以下是由珠海雅思托福培訓學校小編為您整理的雅思作文話題丨關于廣告。

　　1.廣告類型

　　animated billboard活動廣告牌　 banner(網(wǎng)絡)橫幅廣告

　　classified ad分類廣告　　 gift ad姍品廣告

　　image ad形象廣告　　 light box ad燈箱廣告

　　navigator(網(wǎng)絡)導航條廣告　　out-of-home ad / outdoor ad戶外廣告

　　ad on vehicle車載廣告　　button ad 網(wǎng)絡按鈕廣告

　　direct marketing ad直銷廣告　　insert夾在報刊中的廣告

　　interactive game ad互動游戲廣告　musical commercial音樂形式的廣告

　　neon light ad霓虹燈廣告　　online ad網(wǎng)絡廣告

　　platform-side ad站臺廣告　　package ad包裝廣告

　　print ad平面廣告　　 street car ad 街車廣告

　　subway ad地鐵廣告　　text ad文本廣告

　　POP (point-of-purchase) ad銷售點廣告　　poster ad招貼廣告

　　radio ad廣播廣告　　 sponsorship ad贊助商廣告

　　television ad電視廣告　　wallpaper ad墻紙廣告

　　2.關于廣告的詞匯

　　appealing吸引人的　　 advertising effect廣告效果

　　advertising message廣告信息　　advertising media廣告媒體

　　advertising feedback廣告反饋　　 arouse purchasing desire激起購買欲

　　beautifully conceived構(gòu)思美妙的　communication media傳播煤介

　　consumption pattern消費形式　　consumer behaviour消費者行為

　　advertising creative 廣告創(chuàng)意　　product design產(chǎn)品設計

　　flowery華麗的　　 inducing產(chǎn)生誘導作用的

　　icon圖標　　 offensive討厭的。無禮的

　　production制作　　 slogan廣告語

　　attention-grabber廣告妙語　　advertising ethics廣告?zhèn)惱淼赖?/div>

　　advertising frequency頻率　　advertising reach廣告接受人數(shù)

　　advertising source廣告信息來源　 bold graphics大膽的構(gòu)圖

　　clever concept巧妙的概念　　consumption rate消費水平

　　consumer attitude消費者心態(tài)　　compulsive consumer沖動的消費者

　　deceptive /cheating欺編性的　　 exaggerating夸張的

　　impressive給人以深刻印象的　　impact有沖擊力的

　　nuisance令人討厭的人或東西　　 persuasive有說服力的

　　sales promotion促銷　　vulgar庸俗的

　　3.廣告的功能

　　1) The advertising can create the awareness and preference of a company and the products among its target group of customers.

　　2) The first basic function of advertising is to identify the product. It tells the audience what product or service each business wants to sell.

　　3) Advertising differentiates one product from the others.

　　4) Advertising communicates information about the product, its features, and its location of sales.

　　5) Advertising induces customers to try new products and suggests reuse.

　　6) Advertising stimulates the distribution of a product.

　　7) Advertising plays an important role in increasing the sales or product use. As people love the advertisement, they will buy or use the product more.

　　8) Advertising builds value, brand preference, and loyalty.

　　9) Advertising lowers the overall cost of sales,“advertising reaches through mass media, many audiences or customers.

　　4.廣告的負面作用

　　1) I believe currently that advertising has become so powerful and so subtle that we accept most of it without thinking it over.

　　2) It is our environment. We buy shirts and bags with large "logos" to show off.

　　3) Most of us own a TV. The programmes that exist are only to get us to see ads.

　　4) Our newspapers are covered with ads and we still call it news. My point of view is that advertising is in no way positive. It creates "want" in a society that doesn't understand the true meaning of "need".

　　5) Our life is thick with commercials and advertisements. They are disturbing and offensive.

　　6) TV commercials lead people to follow suit and create wasteful consumerism. 以上是由珠海雅思托福培訓學校小編為您整理的雅思作文話題丨關于廣告的全部內(nèi)容。

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